“NAYAB: EMPOWERING COMMUNITIES, CARING FOR ANIMALS, STITCHING TOGETHER COMPASSION AND CREATIVITY”
At Nayab, we're more than just a crochet and knitting brand –we're pioneers in the industry, leading the way as Pakistan's first exclusive crochet and knitwear brand. Also, a catalyst for change, a social enterprise business, weaving together compassion and creativity to make a lasting impact.
Founded by Nayab Gohar in 2019, at Mian Channu, our journey began with a simple hook and yarn ball, driven by a compassion for both people and animals.
Nayab embarked on a journey to not only create beautiful, sustainable products but also to uplift the marginalised women and girls of her village. With a humble, first investment of just 550 Rs for a crochet hook and a yarn ball, Nayab's vision soared beyond the confines of her small hostel room.
“Nayab” mission is clear: to empower the socially deprived women and girls of Mian Channu, providing them with the tools and resources they need to achieve financial freedom. Through our three-tiered model, we've enabled 54 people including local artisans to turn their skills into sustainable livelihoods, fostering a community of empowerment and opportunity.
Our commitment goes beyond economic empowerment. We're dedicated to sustainability, working tirelessly to develop eco-friendly products and transition to 100% cotton yarn. By prioritising sustainability, we're not only reducing our environmental footprint but also ensuring that our products stand the test of time.
At the heart of Nayab lies a deep-seated compassion for animals. That's why 40% of our profits go towards the rescue and rehabilitation of animals. Our vision includes creating an “Animal care and rehabilitation” centre in Mian Channu because we believe that every creature deserves love, care, and protection.
As we continue to lead the way in the crochet and knitting industry, our vision extends far beyond our village. We aspire to become an internationally recognized "Made in Pakistan" brand, synonymous with quality, craftsmanship, and social responsibility. But amidst our ambitions, our commitment to stitching together compassion and creativity remains unwavering.
Join us on our journey as we strive to make a difference, one stitch at a time. Together, we can empower communities, care for animals, and create a brighter, more compassionate world. This is "Nayab” by Nayab Gohar – where every purchase has the power to change lives!